People are at the center of our strategy, and our culture is driven by the true purpose of serving them. Accordingly, we understand the importance of getting to know and engaging all of those with whom we relate.
These stakeholders were identified based on their direct or indirect relationship with and impact (economic, social and environmental) caused by the Company and by the influence they each exert on our activities. Our main stakeholders are as follows:

Customers

Associates

Suppliers


Partners/
Franchisees


Investors


Regulatory agencies


Industry media



Shareholders